The rivalry between Adidas and Puma is one of the most iconic and enduring feuds in the history of sports apparel brands. What started as a shared vision between two brothers, Adi and Rudolf Dassler, eventually culminated in a bitter and long-standing competition that has captured the imagination of the business world for decades.
The origins of this feud can be traced back to the early 20th century in Herzogenaurach, Germany, where the Dassler brothers founded a small shoe factory together. Adi was the mastermind behind the technical aspects of shoe design and production, while Rudolf was the charismatic salesman who helped drive the business forward. Their collaboration led to the creation of some of the most innovative and successful sports footwear of the time.
However, as their business grew, so did the tensions between the two brothers. Different personalities and conflicting visions for the company's direction began to strain their relationship. The breaking point came during World War II when the brothers found themselves on opposite sides of the political spectrum, with Adi supporting the Nazis and Rudolf being a vocal critic of the regime.
After the war, the brothers decided to part ways and each established their own separate sportswear companies. Adi founded Adidas, a combination of his nickname "Adi" and the first three letters of his last name "Dassler," while Rudolf started Puma. The split not only divided the Dassler family but also created a fierce rivalry that would define the sportswear industry for years to come.
One of the most famous episodes in the Adidas-Puma feud is the signing of football legend Pelé by Puma in the 1970s. This move was seen as a shrewd marketing strategy by Puma to gain an edge over Adidas in the lucrative football market. The deal not only brought Pelé's star power to Puma but also fueled the competitive fire between the two brands.
Many business experts credit the Dassler brothers' feud as a driving force behind the success of both Adidas and Puma. The intense competition between the two companies pushed them to innovate and constantly improve their products, leading to some of the most iconic and sought-after sportswear in the world.
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